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COLOMBO (News 1st); Sri Lanka Rugby has strengthened its premier domestic competition with a major media boost, announcing that Yes FM, and Sirasa TV have officially joined the ongoing League Rugby Championship as Co‑Sponsors.
In a statement, Sri Lanka Rugby said the the partners were coming onboard at a “crucial time,” enhancing the league’s reach, visibility, and overall experience for players, fans, and clubs across the country.
The governing body also expressed its gratitude for the confidence placed in its vision to elevate the standards of the League.
Sri Lanka Rugby extended special appreciation to Yes FM, and Sirasa TV for their commitment to supporting the growth of domestic rugby and contributing to a strengthened commercial and media platform for the tournament.
"At MBC Networks, supporting the spirit of sportsmanship has always been a core part of our identity. We have a long and proud history of backing Sri Lankan athletes and tournaments, and our commitment to rugby, through The Capital Maharaja Group, remains steadfast. We are incredibly proud to join hands with Sri Lanka Rugby for this year’s club rugby season. By providing extensive media support through Yes FM and Sirasa TV, our goal is to bring the excitement of the Maliban League to every corner of the island. This partnership is more than just a sponsorship; it is about making history and elevating the game for the players and the fans. We look forward to a season of high-intensity competition and national pride," said Buddhi Wickramanayake, the Chief Operating Officer of MBC.
Their support, Sri Lanka Rugby said, is playing a vital role in the nationwide development of rugby while enhancing the quality of competition at club level and providing broader opportunities for the sport’s growth.
The statement concluded with the league’s rallying message: “One Nation, One Dream — United for the Game.”
