More than half of Twitter’s top 1,000 advertisers stop spending on platform - Report

COLOMBO (News1 st) - More than half of Twitter’s top 1,000 advertisers in September were no longer spending on the platform in the first weeks of January, according to data provided by digital marketing analysis firm Pathmatics.

Due to the pullback, monthly revenue from Twitter’s top 1,000 advertisers plummeted by more than 60% from October through January 25, from around $127 million to just over $48 million, according to the data.