LOLC & Sirasa Ignite Nationwide ‘Divi Saviya’ Flood Support — A Milestone in Corporate Humanitarian Action

23 December 2025, (Colombo, Sri Lanka): In an unprecedented show of private-sector agility and civic leadership, LOLC Group and The Maharaja Media Networks Sirasa, jointly launched the latest phase of the island-wide humanitarian initiative “Divi Saviya” yesterday morning, deploying targeted support to communities devastated by recent floods and landslides across Sri Lanka.

The launch — held on 22 December 2025 at the LOLC Head Office in Rajagiriya — unfolded under the banner “Obai Mamai Ape Ratai” (You, Me and Our Country), signaled a united corporate and national effort to stand with the most vulnerable, particularly in the wake of these extreme weather events.

“Divi Saviya,” originally conceived as a multi-phased, island-wide humanitarian programme, has grown into an impactful corporate disaster relief and social upliftment effort. The initiative, aims to provide emergency food supplies, basic necessities, and strategic support for affected families in every district of the country.

Phase I: Rapid Relief for Flood-Affected Families

The first wave of the latest programme focuses squarely on residents displaced by widespread flooding and landslides. Beneficiaries include families currently residing in temporary shelters across multiple districts — communities that have endured loss of homes, livelihoods, and essential infrastructure. Relief operations commenced immediately, leveraging logistics networks coordinated by the combined strength of the two organizations ground level deployment capacity.

The initiative will ensured real-time information dissemination, mobilising volunteers and resources swiftly to areas in critical need. The result: relief that is not only comprehensive and empathetic, but executed in record time.

A Breakthrough Corporate Partnership

The synergy between LOLC and Sirasa marks another step forward in Sri Lanka’s corporate social responsibility landscape. This partnership has reimagined rapid-response action — combining capital, logistical expertise, media reach, and community trust to deliver impact at scale.

Executives from both organisations underscored the unprecedented nature of this collaboration at yesterday’s ceremony. Beyond immediate relief, the initiative exemplifies how local corporations can step forward decisively in times of national crisis — setting a benchmark for others in Corporate Colombo to emulate.

Phase I is Just the Beginning

Officials from LOLC have confirmed that this flood-relief operation represents Phase I of the broader Divi Saviya agenda. Future phases will expand the programme’s scope to address long-term rehabilitation, livelihood restoration, and resilience-building among vulnerable populations.