M Entertainments Signs Exclusive Deal with Virgin Music Group

COLOMBO (News 1st); In a breakthrough deal that will allow Sri Lankan singing talent to make it big internationally, M Entertainments, Sri Lankas largest record label, today signed an exclusive partnership with global giants Virgin Music Group & Universal Music.

VMG is the world’s leading partner to independent music companies and artists with global infrastructure and local expertise in every major music market around the world.

The partnership agreement was signed at VMG in Mumbai today by Amit Sharma , Country Manager India - Virgin Music Group and Fredrick Dissanayake CEO of M Entertainments Sri Lanka.

Group Director of CMG Chevaan Daniel & Lavanya Dass of Virgin Music Group were also present at the signing.

Sri Lankan talent with international potential under the M Entertainments label will now be offered compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available.